This Policy outlines Digital Awareness UK’s security and privacy practices and explains how we use, process and protect personal information. The safety of personal information is something that we take seriously and are committed to protecting and respecting.

However we use your data, we make sure it complies with the EU’s General Data Protection Regulation ((EU 2016/679 (GDPR). “Personal data” means any data which relates to a living individual who can be identified from that data or from that data and other information which is in the possession of, or is likely to come into the possession of, Digital Awareness UK (or its representatives or service providers). In addition to the factual information, it includes any expression of opinion about an individual and any indication of the intentions of Digital Awareness UK or any other person in respect of an individual.

This Privacy Policy relates to everyone whose personal data is processed by us.

If you have any questions about what we have set out below then please contact us at

What data we collect

Digital Awareness UK collects the following data from you:

Your name and email address if you submit a message to us via the ‘contact form’ on

Your email address if you submit a request to subscribe to our newsletter

Your name, age, email address, location and payment information if you subscribe to our Digital Awareness Pros AI-Powered adaptive learning courses. If you have subscribed to the courses, you will also be sharing your data with a company who owns the platform called Area9 Rhapsode. You can read their privacy policy here

Your name, email address, in some cases, your postal address, information about your organisation and role and payment information if you have attended or purchase done of our events (eg. a workshop or webinar)

Your name, address, email address, information about your organisation and your role if you are participating in one of our surveys

How you use the emails you receive via our e-newsletters eg. any links you’ve clicked on

DigitalAwareness UK collect additional data through Google Analytics software, which we use to understand what people do when they visit and how they go there. This data is anonymised before processing, is not stored anywhere by DigitalAwareness UK and includes:

o  Your Internet Protocol (IP)address

o  The operating system you use

o  The device you’re accessing our website from

o  The pages on our website you visit

o  The amount of time you spend on each page

o  The location from which you are accessing our website

o  How you got to our website

For further information about the types of data collected through Google Analytics, please visit

We do not intentionally collector maintain data about anyone under the age of 13.

Why we need your data

There are many reasons why we request permission to use the data we have specified above. These reasons are explained below.

Google Analytics Data. The information we collect through this software helps us improve our website by ensuring the content is as relevant and helpful as possible. For example, if we see that people are not spending much time reading our blog posts, we can improve them.

Contact Form. We ask for the name and email address of those who wish to be contacted by DigitalAwareness UK so that we can respond to their requests directly.

E-newsletters. We request the email address of those who wish to sign up to our e-newsletters so that we are able provide them with relevant information about using technology safely and responsibly.

We will collect this information as part of your subscription to our mailing lists. We will not email you unnecessarily or for a purpose that you have not agreed to. You may withdraw your consent at any time by using the ‘unsubscribe’ link on any of our newsletters.

Digital Awareness Pros AI-Powered Adaptive Learning Courses. We request the name, age, email address and location of someone if they are enquiring about or purchasing a subscription to Digital Awareness Pro. This is so that we can contact them about matters relating to the product (such as new courses they may wish to access) or to set them up to be able to use the courses. We also request this information to help understand who our audiences are so that we can continue to improve it (eg. do we have people from the US subscribing to our product and should we therefore include advice that’s relevant to this audience). We may request payment information if someone is purchasing a subscription to the platform. We may also monitor how you use the platform so that we can continue to make improvements to it.

Digital Awareness Events. We request your name, email address and in some cases your postal address, information about your organisation and role and payment information if you have attended or purchased one of our events (eg. a workshop or webinar). We will collect this information as part of your confirmation of attending an event. We may use and store personal information in relation to events, provided you have given your consent for us to do so.

We use this personal information to effectively organise and administer the event and to evaluate the impact or usefulness of the event delivered.

Information will only be shared with other organisations where it is necessary to do so for this purpose. This includes, for example, providing the names of attendees to venues we are using.

We will retain this information only for as long as we require it for these purposes.

Surveys. We may ask you to evaluate our services, website or activities related to the work of DigitalAwareness UK. This means we may ask you for your personal information such as your name, address or information about your organisation and your role.

We will only contact you about your responses if you have consented to being contacted and your responses will never be shared with a third-party organisation.


Our legal basis for processing your data

The legal basis for processing anonymised data for Google Analytics is your consent.

The legal basis for processing all other personal data is that it’s required in order for us be able to:

·      We have obtained your consent

·      Perform contractual obligations with our customers

·      Give people access to our products and services

·      Inform people about our products and services

·      Improve our products and services

·      Improveour website

·      Contact people if you have given us permission do so

The use of your Personal Data as described is necessary for our legitimate business interests, such as:

  • allowing us to effectively and efficiently manage and administer the operation of our business;
  • maintaining compliance with internal policies and procedures;
  • monitoring the use of our copyrighted materials; and
  • enabling quick and easy access to information on Digital Awareness UK Products and Digital Awareness UK Services.
  • We will take steps to ensure     that the Personal Data is accessed only by employees of Digital Awareness     UK that have a need to do so for the purposes described in this Privacy     Policy.

What we do with your data

The data we collect will not be sold or rented to third parties or shared with third parties for marketing purposes.

We will retain your personal data for as long as:

·      It is needed for the purposes set out in this document

·      The law requires us to

We will keep email data fort hose who have subscribed to our e-newsletters, until they unsubscribe.

We will keep data provided by those who have signed up to Digital Awareness Pro or have contacted us via theContact Form for two years.

Where your data is processed and stored

Apart from that which is stored on the Area9 Rhapsode platform for the Digital Awareness Pros AI-PoweredAdaptive Learning Courses, all personal data is processed and stored on secure computers located in the UK and is synced to Dropbox, Inc.’s secure online servers.

All files stored online byDropbox are encrypted and kept in secure storage servers. Storage servers are located in data centres across the United States.

To protect our data, systems, users and customers on our computers, we use the following systems:

• Laptop and desktop anti-malware

• Cloud-hosted email spam, malware and content filtering

• Website malware and vulnerability scanning

• Intrusion detection and prevention

• Laptop firewall

To understand how data is collected and stored using Google Analytics, please visit

Those who have subscribed to the Digital Awareness Pros AI-Powered Adaptive Learning Courses will also share their personal data with a company that owns the platform called Area9 Rhapsode. Click here to read their privacy policy.

Personal data breaches

We take any suggestion of a personal data breach seriously and will investigate it. As per the requirements of GDPR, we will alert the ICO within 72 hours if we believe a breach has occurred, and depending on the circumstances, also contact those who may be impacted.

Under the GDPR, where a data breach is likely to result in a ‘risk for the rights and freedoms of individuals’ we must notify the customers and data controllers‘ without undue delay’. We will ensure we inform them within 72 hours.

Following a link to another website

If you follow a link to another website, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies.


Your rights

You have the right to request:

·      Information about how your personal data is processed

·      A copy of that personal data

·      That anything inaccurate in your personal data is corrected immediately

You can also:

·      Raise an objection about how your personal data is processed

·      Request that your personal data is erased if there is no longer a justification for it

·      Ask that the processing of your personal data is restricted in certain circumstances

If you have any of these requests, get in contact with us at

Changing this policy

We reserve the right to change this Privacy Notice from time to time and suggest therefore that you review it periodically.

Last updated 28th January 2021.

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